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: Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren (German Edition)

ISBN : #3409119051 | Date : 2001-11-29

Description :

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: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

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PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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Marketing Communications Strategy Student Workbook PDF 1841480eb

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Marketing Communications Strategy 98/99, Fourth Edition (CIM Student Workbook: Diploma) PDF




by Author Unknown : Marketing Communications Strategy 98/99, Fourth Edition (CIM Student Workbook: Diploma)

ISBN : #0750640294 | Date : 1998-07-29

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PDF-5b87c | The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Communications Strategy has been specifically written for students studying for the Marketing Communications Strategy module in the CIM Diploma. It is endorsed and recommended by Trevor Watkins the CIM Chief Examiner. Written to help you p… Marketing Communications Strategy 98/99, Fourth Edition (CIM Student Workbook: Diploma)


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ISBN : #154139366X | Date : 2016-12-31

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Cim Paper 10 International Marketing PDF 893d4d328

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Cim Paper 10 – Diploma: International Marketing Strategy: Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01 PDF




by BPP : Cim Paper 10 – Diploma: International Marketing Strategy: Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #0751749141 | Date : 2000-09-29

Description :

PDF-30adf | This revision and practice kit focuses on international marketing strategy. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 10 – Diploma: International Marketing Strategy: Revision and Practice Kit (2000): Exam Dates – 12-00, 06-01


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Practical Pricing Translating Sustainable Improvement PDF 8ec2f4bfa

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by M. Calogridis : Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

ISBN : #1349603856 | Date : 2014-01-14

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Why Marketing Women Doesnt Work PDF 81ab9bdfb

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: Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover

ISBN : # | Date : 1705

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Customers Work Perspectives Interactive Service PDF F054a884c

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: Customers at Work: New Perspectives on Interactive Service Work

ISBN : #1137293241 | Date : 2013-07-25

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PDF-1e405 | Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer’s active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services…. Customers at Work: New Perspectives on Interactive Service Work


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: [(Channel Management )] [Author: Patrick Forsyth] [Apr-2002]

ISBN : # | Date : 2002-04-17

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Selling : Building Partnerships PDF




by Stephen B.; Tanner, Barton; Castleberry : Selling : Building Partnerships

ISBN : #0072315504 | Date : 2000

Description :

PDF-5c93c | This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios…. Selling : Building Partnerships


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European Marketing Strategic Guide Opportunities PDF B85545335

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by Richard L. Lynch : European Marketing: A Strategic Guide to the New Opportunities

ISBN : #0749406461 | Date : 1992-07-30

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PDF-d50e2 | The aim of this book is to alert the reader to the opportunities that exist within Europe and provide clear guidelines for developing and implementing an effective pan-European marketing strategy. Against a background of the key economic and political changes and the various European markets and cultures, coverage is given to identifying European customers, market segmentation, strategy options, t… European Marketing: A Strategic Guide to the New Opportunities


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by Miriam Mennen : An Analysis of Ryanair’s Corporate Strategy

ISBN : #3640569342 | Date : 2010-03-22

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PDF-28db1 | Essay from the year 2005 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % – A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The a… An Analysis of Ryanair’s Corporate Strategy


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by ONKVISIT : Consumer Behavior Strategy Ana

ISBN : #0023893540 | Date : 1994-05-03

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: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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ISBN : #1633694526 | Date : 2017-02-28

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