Tracking The Changing Fashion Trends With The Current Consumer Consciousness

Fashion is a reflection of persons changing attitude and values. A personal style statement can become fashion when it is seen and adopted by others. The style should be appealing to be imitated by other public. On the other hand trend is referred to the particular set of product preferences within a consumer group. People generally follow fashion trends due to lack of confidence, interest, hesitation or lack of time to try out something new.

Features of Fashion
Fashion is not based on price
Fashion is changing everyday
Particular style becomes fashion when it is accepted by majority
Sales promotions doesnt have a direct impact in popularizing any sort of fashion
All fashions ends in excess

Based on these features a number of theories have been formulated explaining how fashion is adopted in a social environment. Some of the theories are
1.Trickle Down theory or Downward-flow theory
2.Trickle Up theory or Upward Flow theory
3.Trickle Across theory or Horizontal Flow theory

Understanding the changing Consumer Fashion Trends

Most fashion designers observed that customers mostly grave for unique colors and style. Choosing a particular theme has also become important. Through unique color combination they try to express their creativity and individuality. But in this economic unstable situation they are now looking for more comforting colors. Innovative textures, pattern, prints and draping style are also preferred by the customer.

To flatten the skin tone and to lift the spirit they look for vibrant colors. Color adds depth and spark to the individual personality. Now customers have become more conscious about their look. They now visit shopping malls on regular interval or check visit different fashion website to check out the new arrivals. They look for quality product at the lowest price. If something attracts their attention and satisfies their need they dont hesitate to spend some extra money.

Designers have also responded to the changing preferences of the customers by creating eye-catching unique dressing materials. After studying the consumer behavior thoroughly they also predict the fashion forecasting that exposes the fashion for the future. Based on this they design their new collection to delight the customers.

Sekonda Summer Time Watches Are They The Next Big Fashion Trend

Sekonda is one of the leading British watch brands. The Sekonda brand was one of the first watch brands to experience the power of television advertising when they launched advertising campaigns with one of the UKs biggest bands, Maddness, singing the Sekonda slogan By a Sekonda it will fill you with gladness. This clever advertising campaign made Sekonda one of the biggest selling UK watch brands during the 1980s and 90s.

The 00s were the designer watch brands years, with couture houses like Channel, D&G, DKNY, Armani all taking market share from Sekonda. But Sekonda has hit back with the launch of what is now one of the leading designer watch brands; Seksy watches.

Over the past 3 years the Sekonda brand has seen its name once more pushed into the limelight due to the strength of its sister company Seksy. With massive advertising sponsorship of programs such as an audience with ITV, the Seksy watch brand has become designer fashion must have for the past 3 years at Christmas. The success of the Seksy brand as a fashion watch has reinvigorated the whole Sekonda brand and the company has expanded on their success of the sub brand Seksy watch by adding a new sub brand to the Sekonda family the new Summer Time watches are fashion watches at affordable prices. The new sub brand taking head on the big fashion trend for designer watches that look like sports watches with the key competitors for the Summer Time range are Ice-Watch and Toy Watch two of the biggest names in the watch industry at the minute.

The Key selling point of a Summer Time watch is that they are designer watches at an amazingly affordable price all of the range of 9 watches are only 29.99 which makes them easily accessible to all ages and makes it less than half the price of its main competitors. It is not only the price though that will make the new Summer Time watch range appeal to fashionistas and everyday people alike. All of the Summer Time watches come with thick rubber straps which come in an array of colours from pink to white and of course there is black for those people who are looking for a watch to go with every outfit. Sekonda believe that the Summer Time watch range will be as big as the Seksy range and they have back this theory up with a large advertising campaign on ITV using the black and white Summer Time watches to sponsor programs like 30 years of an audience with ..

Sekonda definitely will be making Toy Watch and Ice Watch worried with their great pricing of this watches and it will be interesting to see if retailers can keep up with the prospective demand for this new Sekonda venture.

Fashion Trends During The Summer Season

Each season, fashion style and trends change. What is trending in winter is not popular on summers and vice versa. An example of trending clothes during summers is short spring jacket and sleek retro dress. Here are some of the trending fashions during summer seasons.

Floral Fashion

One of the most popular outfits during the summer is clothes with floral patterns. You will see a lot of girls wearing clothes with floral patterns during the summer and spring. This trend is similar to the floral patterned shorts and dresses you see in the 60s movie with a little bit of modification to fit in modern fashion styles. In easy words, you can describe it as retro/hippy flower wear.

Denim

Fashionable denim shorts are trending clothes during summers. Clothes with stripes and a little graphics are also popular among the girls. If you are planning to buy denim outfits, always remember that you should that the bolder the colours the better your denims are.

Sleek and Slinky

Sleek and slinky dresses have been popular during the 70s era and now this fashion trend is making its way back to the spotlight. Satin dance dresses are one of your best options when trying to select summer clothes. They can be worn to dinners, galas, events and even dinner parties. Sapphire and ink emerald is a perfect match of colours for satin dress. You can wear this dress in simple occasions as well as in special occasion.

Full Skirts

Another popular trend of the 1970s is making its way back to the market. These clothes are full skirts. These types of outfit make a girl look sexy and are available in various styles and length which will make it difficult for you to choose because they all look good. If you are trying to buy one always remember to choose from long, short, sheer or full skirts.

Wide Pants

Wide pants are popular trends which is also adapted from the fashion trends of the decade of 1970s. The summer is like travelling back to the 70s. If you want to save money, you can go to your mothers attic and you might find a desirable outfit for you.

There are many fashion trends during the summer season, if you want to know more about it, you can try searching the internet. Furthermore the internet will also allow you to purchase those clothe online.

How Can Preteen Models Influence Fashion Trends

Of course,preteen models can influence fashion trends.This is because preteen product companies are keen on the huge market segment catering to the needs of the under-adolescents.Often,these young children are the pampered lot of the parents and the grownups are ready to shell out any bucks to feed the whims and fancies of their young ones.The material value of the products,meant for these kids,that you get in the market is much less vis–vis their cost.Indeed, the profit margin in this segment is much higher in comparison with the products intended for other consumers in other age groups.Sensing the immense scope of this segment,consumer products giants are targeting these kids.Footwear varieties and shoes,dress materials and accessories,educational products and even academic institutions and study programmes are all in the product line vying to lure and cash in on the fancies of these little citizens.As such, preteen models are roped in by the consumer brand majors to woo these little customer kings and queens!Inevitably,celebrity preteen models can very well influence the fashion trends of under-teen segment of the consumers.

In resonance with the ever vibrant trends of the preteen products market,both in the developed and developing economies across the global spectrum, the influence of preteen models is all the more precipitating.As never before, young kids are more fashion-savvy and it is a direct index of the growing media exposure of this category.With the ever-widening possibilities of the electronic and print media,the young minds are engrossed by new and novel trends in fashion.This is all the part of the game of product marketing and the influence of preteen models in deciding and devising fashion trends is decisive.

Do you still have the doubt as to whether preteen model portfolios can influence fashion trends or not?Just think for a second. Do you remember your latest buy for your under-teen child?Wasnot that product one that had been endorsed by a celebrity child model or actress/actor?This case alone is enough to vouch for the contention that preteen models can influence fashion trends among kids.Often,while you go for shopping with your child for some of the needs of the young one, the child would be asking for the product endorsed by some preteen model.The influence of the models is so strong that the parents are left with no other choice that to heed the dictates of the childs fancy kindled by the consumer product giants using preteen models.

Strappy Shoes & High Heel Shoes Fashion Trend

A great pair of sexy shoes can last for ages. They become your go-to shoes that you can’t live without when you’re headed for a night out on the town, vacation or to a special occasion. These style of ultra sexy strappy shoes that come with longer straps need a little instruction before you can lace them up and prepare for your night out on the town. (This should not deter you in any way as many things in life that require time are well worth the wait). You’ll find that strappy shoes will give your style a boost. Match with a sexy dress, skirt or even shorts–you’ll find they look fabulous with any outfit that shows a bit of leg. Fashion trends always come and go, but strappy sandals have been around for centuries! If you haven’t hopped on bandwagon yet–it’s time!

Select your favorite look and length of laces you are looking for. For longer straps that lace halfway up the leg, take one strap and wrap it around the back of your leg. Cross the other strap around the front of your leg. Make sure straps are going in opposite directions and continue doing this until you find yourself halfway up the leg. Here, my stylish friends, is the proverbial crossroads where X marks the spot of perfecting the art of lacing up strappy shoes. Now bring both straps to the front and tie them together tightly. Repeat the process, with however many feet remain on your body.

If the straps are stubborn and wont stay up, slap them into submission with some hairspray. That should do the trick, but dont forget to shower after you take those strappy shoes off or you may find yourself attached to your bed sheets in ways you never expected. Many strappy shoes have laces that have a bit of stretch to them. Similar to a cloth bandage, you will want to wrap them around as tight as possible. When you finish tying them off they’ll loosen a bit and be just right.

You can choose from both ankle and calf-high straps and a wide range of colors and materials. Many different styles abound to suit different moods; everything you could think of, in fact, from patent leather to metallic. You can choose from regular heels, four and one-half inch, spikes and stiletto heels. Light and heavy straps are also available as well as sandal, open or closed toe shoe types.

Just learn how to fasten these sexy high heel shoes first and then Have fun!

Maternity Fashion Trends 2011

Just because you are expecting a baby does not mean that you can no longer be fashionable at the same time. Losing the curves and flat tummy must not bother you that much simply because you can no longer wear the usual sexy designer clothes you used to have. Just because you were a mother does not mean that you have to let yourself fall by the wayside in terms of fashion. This only calls for a change in your wardrobe for a while, and this season has lots to offer when it comes to maternity fashion trends.

Maternity fashion trends for 2011 offer a variety of fashionable and comfortable clothes to wear in almost any setting or events during nine months of pregnancy. Maybe some of these items were already there in your own closet. All you have to do is experiment on few things and voila! You already have a new look as you wait for the big celebration. Empire tunics or shirts with an empire waist are best for pregnant women like you.

These items can be stretch heavily in the stomach area, thus making more room for your tummy to fit in no matter how big your baby gets. Pregnant women can still wear sexy jeans like leggings and skinny jeans, which are comfortable in the belly area while still looking fashionable. This particular style was available in a wide variety of different fabrics that can be paired with a bump hugging tunic top. However, always consider a bit of stretch for this kind of style to ensure that you remain comfortable during the entire pregnancy.

Maternity fashion trends for fashionable mom-to-be also include lace, long cardigans, dresses with beaded details scoop neck tops, flutter sleeves and drapery tops. However, experimenting for maternity fashion trends is no longer about camouflaging your bump, but celebrating it instead. For moms who loved to flaunt their bumps, they can wear mini dresses which can basically make them look sexy because of its bump hugging garment.

To continue with this particular maternity fashion trend, pregnant women can also wear dresses that feature feminine details like floral prints, ruffles or flowing designs. This is because most women during their pregnancy feel their essence more when they are pregnant. For rocker moms, who cannot get rid of their own fashion sense, can still maintain this particular style by replacing feminine dresses with boot cut and torn jeans, which can be paired with graphic print tees and tough cut leather jackets.

Stained Glass Suncatchers Have Set A Fashion Trend In Terms Of Artistic Representations

An important aspect of interior decorations, stained glass suncatchers have set a true fashion trend in terms of design and innovative artistic representations for home use and more. Stained glass suncatchers are hung indoors so that they may capture and reflect the light from a window. Whether abstract or themed in design, such items are very often handcrafted, which is why they easily touch upon the realm of artistic representations. Due to the artistic refinement, the subtle interplay of lights and colors, stained glass suncatchers and wind chimes are now labeled among the most popular decoration items both for indoor and outdoor use.

If you get the chance to make a search online and get a look at the many designs and patterns specific to all sorts of stained glass suncatchers, you’ll be surprised to find magnificent collections of items that add sparkle and beauty to the windows of one’s home. Cut from stained glass, suncatchers are crafted according to certain techniques that make them time-enduring. Colors are present inside the glass molecules, so that the chances of peeling or getting scraped off are nil; even after years they will have the brightness of the first days. Waterproof and safe, stained glass suncatchers are usually great for decorating children’s rooms for instance.

In terms of design, stained glass suncatchers offer a wide range of themes: from cartoon characters, flowers, birds and fish to abstract artistic representations to be used in more sophisticated decorations. Decorating the kids’ room may be the easiest thing to do given the fact that the offer is immensely rich when it comes to stained glass suncatchers; even for themed rooms, there is absolutely no difficulty to find the right patterns. Such items definitely make the right choice when it comes to creating a cozy place for the child to feel safe and familiar.

The stained glass suncatchers used for other home windows may be more difficult to choose; the design and style of the decorative item is really important in terms of correct matching with the rest of the decor. Hence, it goes without saying that the colors have to match as well. Most people choose artistic abstract or non-figurative representations rather than flowers, fish and other patterns. Such stained glass suncatchers are highly visible in the room, even through the curtains, as they act as sun filters, contributing to the creation of a certain atmosphere. Do not go for dark or vividly colored stained glass suncatchers as you may not be pleased with the overall aesthetic effect; it’s better to stick to the classic first and then try more daring items.

Vintage Fashion Trends

Fashion has a way of repeating itself this is why some of the clothes we wear today can be described as vintage.Runways are full of fashion items that have made a strong comeback and that are considered trendy once more.

Don’t get it wrong by considering vintage clothes as the old clothes that has been taken by the designers from the storage.But they have adapted the old fashion trends to the modern ones and have created new looks.Few years back people where thinking that old collection of clothes are cheap and without any fashion statement or dressing sense.The mindset of people changed when celebrities were seen wearing vintage clothes on red carpet and also in many social events.

One can say that fashion stylists are the ones responsible for this trend that has taken over almost all of us.Fashion designer take it as a duty to design new outfits for their concerned star.In this respect they started to look through second hand clothing stores where the possibilities where endless.Celebrities began to be so fond of this fashion trend that they were raiding the sores all on their own at one point.After seeing the celebrities wearing the designer vintage wear, people also started searching for it in all the second hand clothing outlets .

Even though the list of vintage clothes is so long, nothing really become so famous and in demand like a big shoulder pads.The big shoulder pads became a trend soon after the great star Kate Moss wore them in few of the celebrity events.Some of the other trends that have come back to haunt us are: the animal prints, the bold messages, the costume jewelry and last but not least the trendy handbags.

Each of us can create a fashion trend of our own, all we have to do is to figure out what are the best fashion accessories that look good on us.You can be your own fashion stylist and make you look like your favorite celebrity if you get the knowledge what to shop and where to shop!

T Shirts Printing Online the Fashion Trend of the New Generation

If you are looking around for some cheap t shirts printing, you need to research and gather some insider’s knowledge because there is a minute difference between getting an okay or a great deal. Apart from shopping around and looking for different options to choose from, you can also limit your needs to bring down the overall cost of printing. For example if you limit your colors in your design and style, the cost of printing will come down. If you get it done in one color, it is even better and cheaper. Reducing the number of positions where you want the print will also bring down the cost to a great extent.

There are many t shirts printing online companies from where you can gather quotes. If you need t-shirts to be printed in bulk, let the provider know about this because most often when they get orders in bulk, they reduce the cost per t-shirt printing. If you want to save money on printing, you should avoid any complicated detail like fine lines, gradients, small lettering and so on. These are the adversary and will unnecessarily add up to the cost of printing t-shirts.

One of the most important facts that are applicable in all types of shopping is that if you have enough time, you can spend researching and looking for more options. So, planning ahead will also help you save a lot when you have opted for t shirts printing online. If you leave things for the last minute you will not be able to find the best deal. If you have some time in your hand, you will be able to gather quotes from few companies and then place the order to the one who is capable of giving cheap t shirts printing to you.

One of the most preferred fashion trends of today is custom t shirts printing and is a growing trend especially among the teenagers. There are many reasons behind the popularity of this kind of t-shirts and one of them is that it brings out the creativity inside the teenager. This helps them get uniquely printed t-shirts to flaunt as well. Above all, custom t shirts printing offers variety which is one of the favored aspects of teenage clothing since years? Keeping in mind the points mentioned above, you can save and crack a great deal for sure along with having something more special and outstanding that you ever thought of.

More information at www.rowboatcreative.com

Hottest Fashion Trend Among Boys- Custom T-shirts

Unlike women, when it comes to fashion, most men are completely naive. Most of the men prefer comfort over fashion. Just for the reason that few years back boys were not keen to make certain sacrifices to look good doesnt mean that they are meant to be the outdated sex. Everybody desires for the dresses that appear good on them and make them look different from the others. The way we dress ourselves can decide our attitude, poise, style statement and even our standard of living. Our dresses make us feel a definite way about ourselves. Seeing this these days, boys have also become conscious about their looks and dressing styles. They have started following the latest fashion trends.

Todays young boys want to turn from being geek to stylish in five minutes. They are trying every possible option like copying the dressing styles of their favorite celebrities, favorite sports stars, and famous artists, etc. just to look good and stylish. If you are looking for perfect dress for your coming party and want to rule your friends with your attitude and style, then you should go for t-shirts. Because they give you comfort as well as style. Thus it is the perfect option when it comes to dress up, look cool and feel comfortable at the same.

T-shirts bring great fun, range and ease to your wardrobe. T-shirts are pretty fun and stylish clothing as you can bring about countless testing with a variety of design and patterns. With the introduction of customized t-shirts, they have become the favorite clothing among young boys to show their style statement. These t-shirts allow you to create a tee for yourself or an upcoming family get-together, or a community event, or any party with whichever design, pattern, and color you want. Custom t-shirts offer a lot many options to design your own t-shirt and have become the hottest fashion trend among boys.

There are several service providers in the market that offer you the services to customize your tees at affordable rates. If you want a cheap and easy source to customize your tee then you should go for online tee designing. They provide you very simple designing tools that create your tee in a few hours. The Teehive is your place if you are looking for cheap online service provider of custom tees. The Teehive brings to you the option of creating your own T-shirt. Customize your own t shirt and adorn it with your name, your team logo, your favorite picture, your favorite color. Visit www.theteehive.com now for further info!!