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by Al Ries : The 22 Immutable Laws of Branding

ISBN : #1861976054 | Date : 2000-04-01

Description :

PDF-04c1e | Here is a definitive text on branding, from the renowned marketing guru and bestselling author of “Positioning” and “The 22 Immutable Laws of Marketing”. 30-50 illustrations. National ads/media…. The 22 Immutable Laws of Branding


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How to Win Customers in the Digital World: Total Action or Fatal Inaction PDF




by Peter Vervest : How to Win Customers in the Digital World: Total Action or Fatal Inaction

ISBN : #3540665757 | Date : 2000-01-14

Description :

PDF-2d0c2 | Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors – both experienced professionals in management education and telecommunications – introduce Total Action concepts and methodologies – where every activity inside the organization is directly relevant for i… How to Win Customers in the Digital World: Total Action or Fatal Inaction


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by Alexander Haas : Erfolgreiche Vertriebsführung: Potenziale und Herausforderungen (essentials) (German Edition)

ISBN : #3658062851 | Date : 2014-08-18

Description :

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[Pub.48fwr] Erfolgreiche Vertriebsführung: Potenziale und Herausforderungen (essentials) (German Edition) PDF | by Alexander Haas


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Summary Buzzmarketing Review Analysis Hughes Ebook PDF 2cf89bf36

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by BusinessNews Publishing : Summary: Buzzmarketing: Review and Analysis of Hughes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-0d3ac | The must-read summary of Mark Hughes’ book “Buzzmarketing: Get People to Talk About Your Stuff”. This complete  summary of the ideas from Mark Hughes’ book “Buzzmarketing” explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the e… Summary: Buzzmarketing: Review and Analysis of Hughes’ Book


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: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

Description :

PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Turn Customer Service Sales Heres PDF 58de663e7

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by Bernard Katz : Turn Customer Service Into Customer Sales (Here’s How)

ISBN : #0844226157 | Date : 1999-05

Description :

PDF-a0023 | This is a complete handbook for achieving excellence in customer service. With easy-to-follow, step-by-step procedures for researching, hiring, training, execution and follow-up — all necessities for good customer service — this guide helps businesses of all types use customer service to increase profitability…. Turn Customer Service Into Customer Sales (Here’s How)


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More Clients Lenann McGookey Gardner PDF A753ef185

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Win More Clients PDF




by Lenann McGookey Gardner : Win More Clients

ISBN : #1936672510 | Date : 2013-05-21

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PDF-07ec5 | Where did you get your approach to business development? Is it “what you’ve always done”? Did you model your approach on a successful colleague? Or did you take a class, or two, or ten… or read a few books? Effective as your approach may have been, you need an update now. The world has changed, the way people buy services is different in important ways, and your approach to selling needs to be a… Win More Clients


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Ideas Marketing Proceedings Conference Developments PDF Da7f1119b

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: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)

ISBN : #3319109502 | Date : 2014-10-26

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PDF-a46e8 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference (Developments … of the Academy of Marketing Science)


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: Teaching Consumer Competences: A Strategy for Consumer Education

ISBN : #9289319550 | Date : 2009-12

Description :

PDF-cb30b | … Teaching Consumer Competences: A Strategy for Consumer Education


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Marketing Transition Sustainability Proceedings Developments PDF E1c58e426

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

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PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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